25 Years of Client Service
Nonprofit Case Studies
Getting Out the Donation Message
OneLegacy - One of the largest organ recovery agencies in the world engaged JDI in 2002 as its first-time media relations agency. JDI conducted message development and media training and initiated media placement for staff and advocates in seven major markets. Today the firm provides media support for all local events and also manages both local and national media for the annual Donate Life Rose Parade Float. Each year, JDI is instrumental in placing hundreds of stories across print, broadcast and online outlets and handling crises when they develop.
Establishing a Statewide Organ and Tissue Registry
Donate Life California - DLC is the administrator for the California Organ & Tissue Donor Registry, the largest in the nation. In 2005, DLC retained JDI to help launch the registry. As part of that process, JDI facilitated numerous pre-launch meetings with the registry's executive committee and donation and healthcare professionals throughout the state. JDI also prepared the media materials and oversaw the development of 12 simultaneous press conferences in the major markets in California. JDI continues to work with DLC on media and events.
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